Having an online presence is a great business move. Nowadays, people are moving away from brick-and-mortar stores to the Digital space. The first step to getting an online selling business off the ground is to set up a website. The second, equally important step is to drive the right traffic to your site.
If you use the right tactics, you will create awareness for your business. You can then implement the strategies you have in place to convert your website visitors into clients. We will share with you valid ideas on how you can elevate your online business below.
1. Maximize On Keywords for SEO
Anyone who is running an online business can’t ignore the impact of SEO. With the right SEO strategy in place, your search engine ranking will be high, meaning many people will find you easily. You will also be able to drive consistent traffic to your site, thus giving you access to potential customers.
Take the time to understand SEO and how you can apply it to your website. The use of the right keywords is your best bet. Also, combine the location or geographic positioning to the keywords. You will find many customers will look for business by defining the area it should be in.
You’ll find many online tools which can help you come up with the right keywords. You have the option of using short tail and long tail keywords which significantly improve the chances of someone finding your business.
2. Improve On SEO
There are specific techniques you could use to improve your search optimization. These include: –
Anyone on the digital space can only benefit if they are easy to find. The online marketplace is very busy, and it is easy to get lost in the clutter. Signing up to Google, my business page will increase your visibility. Make sure you update this page anytime you make any changes on your website.
· Schema Markup
Adding schema markup to your web page will also help you quite significantly. It will give pertinent information like your location, contact details, operating hours, among others.
A website audit will enable you to detect any errors with regard to content, technical issues and SEO. You’ll find audit tools like Google webmaster to help with this task.
·Localizing Your Content
You will rank higher in the search engines if you localize your content. As we have stated above, specifying location is one excellent tip.
3. Mobile Device Optimization
You cannot ignore the convenience of mobile phone optimization. Use Google Analytics to show you what percentage of people come to your site using the mobile phone. If you find that a high percentage is doing it, then you need to make your website mobile-friendly. Your Google ranking will also depend on it.
Some of the tips to consider with regard to mobile optimization include:-
- Add your address and phone number to the landing pages
- Having a clickable phone number
- Buttons, links and search box should allow for Clickability
- Ensure fast speed
- Have a powerful call To Action
- Have relevant content which is straight forward.
Tools like Google’s mobile-friendly will let you know how you are performing in this regard. It also show you what you need to correct.
A third-party endorsement is stronger than any paid advertising. Testimonials make you look credible and trustworthy, and more people will be willing to buy from you. Remember, most people need a nudge in the right direction, and positive customer reviews will do the trick.
Video testimonials are even more powerful because of the believability factor. Testimonials on the homepage will help you increase conversions. You can also encourage people to give their feedback.
5. Social Media Platforms
The social media space has allowed businesses a platform to increase their brand awareness. You can also increase your sales revenue using these platforms. You get to interact with the audience and develop a loyal customer base. Work on an active social media profile and continue to share relevant posts. Do your research to find out which channels will give you the highest returns. Take into account what your audience likes so that you get more visibility. It will require that you have a good understanding of your target audience.
6. Directory Listings and Citations
Post your business in the local directories and citation sources. Make sure the contact information is relevant and use high-quality images to attract more attention. Google will use this information to rank your business highly.
7. Use of Videos
Many people prefer videos to read lengthy content. Videos are also a great way of interacting with users, thereby leading to quality leads. There are many online tools you can use to create great videos without too much effort.
Make sure you optimize the titles and descriptions before embedding it into your side. Create relevant, engaging content, and make sure it responds to a need your customers have.
8. Networks and Competitors
Join relevant networks so that you can position your entity as an authority. By actively participating in group discussions, people will start to take more notice of you. Do your research well so that whatever you share is relevant.
Also, keep a close watch on what your competitors are doing on the digital space. You may learn a lot from them, and even use some of the things they’re doing to improve upon your online business. Make sure to have it at the back of your mind that you are fighting for a tiny customer base.
What you neglect to do, your competitor will do.
Elevating your online business is something you have to do if you hope to be a success. With the right people coming onto your online platform, you can generate a lot of revenue. Use the tips we have shared with you above to start the process.
Make sure you find out what your competitors are doing so that you can improve upon them. Take into consideration customer reviews because they are more powerful than any advertising you’ll ever do.